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Grower Fresh Broccoli
  • Broccoli From Your Own Backyard?
    We Can Help With That

    Our beautiful, sweet Gisborne broccoli is in store now. Full of vitamins and minerals, it’s a healthy and delicious way to brighten up your Winter. And to help our growers’ local community through theirs.

    For the past 25 years, Countdown has been sourcing its Grower Fresh broccoli direct from Gisborne-based grower, Leaderbrand.

    And according to head grower Richard McPhail, there’s no better time to enjoy it, than right now.

    “It loves its cooler temperature, helps us get the right quality, that right crispness. Bursting with colour and nutrition, it’s crisp and delicious. And because it’s so plentiful, that means great value.”

    Richard is also 100 percent committed to delivering on Countdown’s Grower Fresh promise.

    “To me, the Grower Fresh is pretty simple. It’s about harvesting it today, getting it down to its ideal storage temperature and getting it to the store as quick as possible.”

    “It’s not a wine, it does not get better with age. The sooner you eat it, the better.”

Grower Fresh Broccoli See All

Broccoli From Your Own Backyard? We Can Help With That

Our beautiful, sweet Gisborne broccoli is in store now. Full of vitamins and minerals, it’s a healthy and delicious way to brighten up your Winter. And to help our growers’ local community through theirs.

Winter Fresh recipes

Warm up your Winter with these delicious broccoli recipes.

More Grower Fresh