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Grower Fresh Broccoli

For the past 25 years, Countdown has been sourcing its Grower Fresh broccoli direct from Gisborne-based grower, Leaderbrand.

And according to head grower Richard McPhail, there’s no better time to enjoy it, than right now.

“It loves its cooler temperature, helps us get the right quality, that right crispness. Bursting with colour and nutrition, it’s crisp and delicious. And because it’s so plentiful, that means great value.”

Richard is also 100 percent committed to delivering on Countdown’s Grower Fresh promise.

“To me, the Grower Fresh is pretty simple. It’s about harvesting it today, getting it down to its ideal storage temperature and getting it to the store as quick as possible.”

“It’s not a wine, it does not get better with age. The sooner you eat it, the better.”

Speaking of which, there’s a ton of ways our Grower Fresh broccoli can warm up your winter – try our Fresh Ideas recipes like Broccoli and Potato Soup, Broccoli, Bacon and Mushroom Pie and Broccoli with Parmesan Crumb.

Or you could go simple with one of Richard’s favourites– blanched for 60 seconds or so, then drizzled with a little olive oil and balsamic vinegar.