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Breakfast. They say it’s the most important meal of the day, so here at Countdown we have an extensive range of breakfast foods on offer, all conveniently grouped in this section. You need never be without breakfast ideas again!

We have a huge range of cereals, but if you love a cooked breakfast look over our bacon range (you can pick up middle bacon at great prices as well as other cuts such as streaky and rindless). Eggs are here too, as well as tasty toastables such as crumpets, English muffins and a variety of toast breads.

We have every kind of spread you can imagine, breakfast food doesn’t have to be boring! You’ll find basics such as butter and margarine in this section, but also peanut butter, Marmite, honey, and lots of delicious jams (including reduced sugar products). There’s nothing like a fruity jam on toast to get the tastebuds started first thing in the day.